Reinaldo Simões

Reinaldo Simões

Staff Software Engineer and Photographer in New York City

I am a Staff Software Engineer who combines frontend architecture, product judgment, and design craft. I turn ambiguous, user-facing problems into clear, polished systems.

At Warby Parker, I build customer-facing systems and help decide how the products work. Before that, I led projects at HelloFresh that improved growth, ordering, and the customer experience.

Across weather planning, private countdowns, AI-assisted feedback, and workflow visualization, I use design and engineering to make complex information easier to act on. These projects let me take an idea from the first sketch to a shipped experience.

I am strongest when a problem has context, a real user, and room for judgment. I connect product behavior, visual hierarchy, architecture, and implementation.

Photography reflects the same attention to observation, composition, and restraint. You can see recent 35mm scans in the photography section below.

Projects

Each entry links to a live project or case study covering product context, system decisions, and implementation details.

2026

Antici

iOS appFocus: Countdown UX, Home Screen widget, on-device privacy

A minimal iOS countdown app for trips, weddings, and deadlines — private by default, with a Home Screen widget.

2025

WeatherToRun

Utility appFocus: Hourly scoring, resilient weather data, offline fallback

A weather-aware running planner with hourly scores, clothing guidance, and a clear offline state.

2025

AI Photo Critique

Applied AIFocus: Multimodal analysis, retrieval pipeline, feedback design

A portfolio project exploring multimodal photo feedback with GPT-4o Vision, retrieval, and structured critique UX.

2025

Processing Storyboard

Open sourceFocus: Workflow prototype, motion, interface clarity

A React prototype for presenting defined workflows as animated storyboards.

Photography

A selection of recent film scans from my photography archive. Some of my digital photography is also available on Pexels, Adobe Stock, and Shutterstock.

Color film photograph of twisted trees emerging through dense morning fog on a grassy hillside
Color film photograph of a rocky shoreline with a low-flying airplane, a lone figure, and a palm tree at the edge of the frame
Color film photograph of men in white uniforms moving wicker sleds beneath the Grande Hotel Belmonte sign