Reinaldo Simões

Reinaldo Simões

Staff Software Engineer and Photographer in Brooklyn

I am a Staff Software Engineer who combines frontend architecture, product judgment, and design craft. I turn ambiguous, user-facing problems into clear, polished systems.

At Warby Parker (opens in a new tab), I build customer-facing systems and help decide how the products work. Before that, I led projects at HelloFresh (opens in a new tab) that improved growth, ordering, and the customer experience.

I use design and engineering to make complex information easier to act on. These projects let me take an idea from the first sketch to a shipped experience.

I work across product behavior, visual hierarchy, architecture, and implementation. I care about clear decisions, thoughtful details, and systems that remain easy to understand as they grow.

Photography reflects the same attention to observation, composition, and restraint. You can see recent 35mm scans in the photography section below.

Projects

Photography

Three 35mm film scans and my three most-viewed photos on Pexels (opens in a new tab), where my work has received over 20 million views. More photography is available on Adobe Stock (opens in a new tab) and Shutterstock (opens in a new tab).

Red rooftops and church spires across Tallinn's historic old town in Estonia
Black and white view of the Chrysler Building and the Midtown Manhattan skyline
Black and white night scene of pedestrians crossing Shibuya Crossing in Tokyo
Color film photograph of twisted trees emerging through dense morning fog on a grassy hillside
Color film photograph of a rocky shoreline with a low-flying airplane, a lone figure, and a palm tree at the edge of the frame
Color film photograph of men in white uniforms moving wicker sleds beneath the Grande Hotel Belmonte sign